Why Are Novo Guitars So Expensive

If you’ve ever shopped for a guitar, you know that some models can come with a hefty price tag. But when it comes to Novo Guitars, the cost can be particularly eye-watering. So, what’s the reason behind the high price of these instruments?

The answer lies in the meticulous craftsmanship, premium materials, and outstanding playability that Novo Guitars are known for.

Novo Guitars are all handcrafted by a small team of highly skilled luthiers who pay exceptional attention to detail. Each guitar is made from carefully selected, high-quality tonewoods, resulting in exceptional tone and resonance. Furthermore, these instruments are designed to provide an exceptional playing experience, with flawless fretwork, comfortable neck profiles, and impeccable intonation.

What Makes Novo Guitars Desirable?

Novo Guitars, handcrafted by experienced luthiers in Nashville, Tennessee, have gained a reputation for their exceptional quality and precision. Despite their higher price point, there are several reasons why musicians are willing to invest in a Novo Guitar.

The Exceptional Craftsmanship

One of the main factors contributing to the higher price of Novo Guitars is the exceptional craftsmanship involved in their creation. Each guitar is meticulously built by skilled artisans who pour their time and expertise into every detail. From the selection of tone woods to the shaping of the neck, every step of the process is done with meticulous care and precision.

These craftspeople have spent years honing their skills and have a deep understanding of the intricacies involved in creating an instrument that produces superior sound. Each Novo Guitar is handcrafted, ensuring that every nuance and detail is carefully considered and executed.

The Unique Design Features

Novo Guitars are not only known for their outstanding craftsmanship but also for their unique design features. These guitars are known for their vintage-inspired designs that blend classic aesthetics with modern functionality.

The designers at Novo Guitars strive to create instruments that offer a timeless appeal while incorporating innovative features that enhance playability and tone. Attention to detail is evident in every aspect of their design, from the carefully shaped bodies to the perfectly placed controls and hardware.

The combination of vintage aesthetics and modern functionality sets Novo Guitars apart, offering musicians a guitar that not only looks stunning but also performs exceptionally well in a variety of musical genres.

The Quality of Materials Used

Another contributing factor to the higher price of Novo Guitars is the quality of materials used in their construction. These guitars are crafted using hand-picked, top-tier tone woods that are renowned for their tonal properties.

The selection of high-quality woods, such as aged alder, ash, or mahogany for the bodies, and premium maple or rosewood for the necks, leads to a resonance and sustain that is unparalleled. The attention to detail extends to the hardware as well, with top-notch pickups, bridges, and tuners chosen to ensure optimal performance and reliability.

By using only the best materials available, Novo Guitars achieve a level of sound quality and playability that is often sought after by professional musicians. The investment in quality materials directly translates into a guitar that produces exceptional sound and stands the test of time.

The Role of Handmade Guitars in the Market

When it comes to guitars, there is a wide range of options available to musicians. From mass-produced instruments to custom-built masterpieces, there is something to suit every budget and preference. However, if you have ever come across a Novo guitar, you might have noticed that they often come with a hefty price tag. So why exactly are Novo guitars so expensive?

The Appeal of Handcrafted Instruments

One of the main reasons behind the high price of Novo guitars is the appeal of owning a handcrafted instrument. Handmade guitars are considered to be works of art, each one unique and carefully crafted by skilled artisans. They offer a level of craftsmanship and attention to detail that simply cannot be replicated by mass production methods. Owning a handmade guitar like a Novo is a statement of artistry and exclusivity.

Each Novo guitar is made with meticulous precision, utilizing traditional techniques combined with modern innovations. The materials used are often of the highest quality, resulting in a guitar that not only looks stunning but also sounds exceptional. The craftsmanship that goes into creating a Novo guitar is highly sought-after by musicians who appreciate the finer details and nuances of their instrument.

The Skill and Artistry of Guitar Makers

Another factor contributing to the high cost of Novo guitars is the skill and artistry of the guitar makers themselves. These talented craftsmen and women spend years perfecting their craft and honing their skills. They have an intimate knowledge of the materials they work with and have a deep understanding of how to bring out the best tonal qualities from each piece of wood.

Guitar makers often spend countless hours hand-shaping the necks, contouring the bodies, and meticulously fretting the fingerboards. They take pride in creating guitars that not only look visually stunning but also offer a comfortable playing experience and exceptional sound quality. The level of expertise and artistry that goes into making a Novo guitar is truly remarkable, and it is reflected in the price.

The Limited Supply and High Demand

Finally, the limited supply and high demand for Novo guitars also contribute to their expensive price tag. Novo guitars are handmade in small workshops, with only a limited number of instruments being produced each year. This limited supply means that there is a higher demand for these guitars, particularly among collectors and enthusiasts.

Many musicians are willing to pay a premium for a Novo guitar because of their rarity and the prestige associated with owning one. The exclusivity factor adds to the allure of these guitars, making them highly sought-after by musicians who are looking for something unique and special.

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In conclusion, the high price of Novo guitars can be attributed to several factors. The appeal of owning a handmade instrument, the skill and artistry of the guitar makers, and the limited supply and high demand all contribute to the premium price tag. However, for musicians who appreciate the craftsmanship, uniqueness, and exceptional sound quality that Novo guitars offer, the investment is well worth it.

The Cost Factors Behind Novo Guitars

Meticulous Attention to Detail

When it comes to Novo Guitars, one of the main reasons behind their high price tag is the meticulous attention to detail that goes into crafting each instrument. From the very beginning of the production process, the team at Novo Guitars ensures that every aspect of the guitar is carefully inspected and perfected.

Hand Sanding and Finishing

A key factor contributing to the cost of Novo Guitars is the extensive hand sanding and finishing that goes into each instrument. This level of craftsmanship ensures that the final product is of the highest quality and free from any imperfections. The team at Novo Guitars takes their time to hand sand each guitar, paying close attention to every curve and contour, resulting in a smooth and flawless finish.

Precision in Fretwork

Fretwork is another area where Novo Guitars stands out. The precision in their fretwork is simply unmatched. Each fret is meticulously installed, leveled, and dressed by experienced guitar luthiers. This attention to detail ensures that every note played on a Novo Guitar is clear, smooth, and perfectly intonated.

The Time-Intensive Process

Creating a Novo Guitar is not a quick process. It involves hours of labor and expertise from a skilled team of craftsmen. Each stage of production is carefully executed, taking into account the smallest details to ensure that the end result is a guitar that meets the highest standards.

Hours of Labor and Expertise

One of the factors that contribute to the higher cost of Novo Guitars is the extensive amount of labor and expertise that goes into the production process. Skilled craftsmen spend countless hours meticulously working on each guitar, from shaping the body and neck to assembling and wiring the electronics. This level of craftsmanship requires years of experience and expertise, resulting in a premium instrument that is built to last.

Multiple Stages of Production

The production process of Novo Guitars involves multiple stages, and each stage requires time and attention to detail. From selecting and preparing the wood, to shaping and sanding the body and neck, to applying finishes and fine-tuning the instrument, each step is essential to creating a high-quality guitar. This multi-stage process ensures that every aspect of the guitar is carefully considered and executed to perfection.

The Premium Materials Used

Novo Guitars are known for their exceptional sound and playability, and a significant part of this is due to the premium materials used in their construction.

High-Quality Woods and Hardware

Novo Guitars are built using only the finest woods and hardware. The selection process for the wood involves sourcing high-quality tonewoods from trusted suppliers. This ensures that the guitars have the best possible tonal characteristics and resonance. Additionally, high-quality hardware, such as pickups, bridges, and tuners, are used to enhance the overall performance and durability of the instrument.

Exotic and Rare Options

For guitar enthusiasts looking for something truly unique and special, Novo Guitars offers exotic and rare wood options. These premium materials come at a higher cost due to their rarity and the effort it takes to source them. Using these exotic woods adds a touch of exclusivity to the instruments and further enhances their overall appeal.

The Mastery of Novo’s Luthiers

One of the primary reasons why Novo guitars are considered expensive is due to the incredible craftsmanship and mastery of their luthiers. Novo guitars are hand-built by a team of highly skilled artisans who have dedicated their lives to the art of creating exceptional instruments.

Expertise and Experience of the Builders

Novo’s luthiers possess a wealth of expertise and experience that allows them to produce guitars of the highest quality. These talented individuals have honed their skills over many years, often starting as apprentices and gradually perfecting their craft under the guidance of seasoned masters. The meticulous attention to detail and precision that goes into each guitar is a result of their tireless pursuit of perfection.

Customization and Tailoring

Novo guitars are known for their customizability, allowing musicians to create an instrument that perfectly suits their individual taste and playing style. When you purchase a Novo guitar, you have the opportunity to work closely with the luthiers to select the tonewoods, hardware, pickups, and other specifications that match your preferences. This level of customization requires additional time and effort, contributing to the overall cost of the instrument.

Their Reputation Among Musicians

Novo guitars have gained a reputation among musicians for delivering exceptional sound quality and playability. Many professional guitarists consider Novo guitars to be among the finest instruments available. Their commitment to producing top-notch guitars has earned them a loyal following, and their instruments are often sought after by collectors and discerning players around the world.

The Exclusivity Factor

One of the main reasons why Novo guitars are so expensive is the exclusivity factor. Novo guitars are handcrafted by a small team of skilled luthiers, and their production numbers are intentionally kept low. This limited production approach means that each Novo guitar is a truly unique piece of art.

By maintaining low production numbers, Novo ensures that their instruments remain exclusive and highly sought after. Guitar enthusiasts value the rarity and individuality of Novo guitars, which contributes to their higher price point. When you own a Novo guitar, you join a select group of musicians who appreciate the craftsmanship and attention to detail that goes into each instrument.

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The Limited Production Numbers

Novo guitars are produced in small quantities, which adds to their expense. The talented team at Novo is dedicated to creating instruments of exceptional quality, and this level of craftsmanship takes time. With limited production numbers, they can focus on meticulously creating and finishing each guitar to the highest standards.

This approach allows Novo to maintain strict control over the quality of their instruments. It also ensures that every guitar that leaves their workshop is a true representation of their craftsmanship and dedication to excellence. By producing in small quantities, Novo can devote the necessary time and attention to each instrument, resulting in a truly exceptional playing experience.

The Rarity of Certain Models

Aside from limited production overall, certain Novo guitar models are even rarer and more limited. These limited edition or custom models command higher prices due to their rarity and individuality. Some Novo guitars feature unique tonewoods, special finishes, or exclusive design elements that make them stand out from the rest.

These rare models often attract collectors and enthusiasts who are willing to pay a premium for a one-of-a-kind instrument. Novo understands the demand for these special guitars and carefully crafts them to be truly unique, making them highly sought after by musicians who want something extraordinary to add to their collection.

Resale Value and Investment Potential

Novo guitars also tend to hold their value well over time. Due to their exclusivity, craftsmanship, and limited availability, Novo guitars often appreciate in value. This resale value and investment potential add to the higher price tag of Novo guitars.

Many guitarists view purchasing a Novo guitar as an investment rather than just buying a musical instrument. With their exceptional build quality and reputation for excellence, Novo guitars have proven to be highly desirable on the resale market. Owning a Novo guitar not only provides a superior playing experience but can also bring potential financial benefits in the long run.

Industry Recognition and Partnerships

When it comes to understanding why Novo guitars are so expensive, one important factor to consider is their industry recognition and partnerships. Novo has managed to build a strong reputation within the guitar community, making their instruments highly sought after by professionals and enthusiasts alike.

Affiliation with Respected Artists

Novo guitars have garnered attention and respect through their affiliation with respected artists in the music industry. Many renowned musicians and guitarists have chosen Novo guitars as their instrument of choice, showcasing the exceptional craftsmanship and quality they offer. When these artists play Novo guitars on stage or in recordings, it promotes the brand and increases its value.

Collaborations with Established Brands

Novo guitars also benefit from collaborations with established brands. These partnerships allow Novo to access resources, technology, and expertise that help create innovative designs and exceptional instruments. By collaborating with brands that have a strong reputation in the music industry, Novo is able to enhance their own brand value and justify the higher price tag on their guitars.

Endorsements and Testimonials

Endorsements and testimonials from professionals and satisfied customers play a crucial role in justifying the premium cost of Novo guitars. When respected musicians endorse a product, it adds credibility and prestige to the brand. Similarly, positive testimonials from customers who have experienced the exceptional playability, tone, and craftsmanship of Novo guitars contribute to their high value in the market.

Novo Guitars and the Vintage Aesthetic

When it comes to guitar enthusiasts and collectors, Novo Guitars have gained quite a reputation for their exceptional craftsmanship and attention to detail. These instruments are not just mere guitars; they are a piece of art that is meticulously built to capture the essence of classic guitar designs from the past. But, with such exquisite quality, it’s no wonder they come with a hefty price tag. Let’s explore why Novo Guitars are so expensive.

The Influence of Classic Guitar Designs

Novo Guitars draw inspiration from iconic guitar designs that have stood the test of time. From the beloved Fender Telecaster and Stratocaster to Gibson’s timeless Les Paul and ES series, Novo Guitars pay homage to these legendary instruments. By studying the nuances of these vintage models, Novo Guitars aims to capture their soul and character in every instrument they create.

Not only do they meticulously recreate the visual appeal of these classic designs, but they also strive to capture the playing experience that made these guitars legendary. From the neck profile to the body shape and the choice of tonewoods, Novo Guitars carefully consider every detail to ensure that players feel that familiar vintage sensation when they pick up one of their instruments.

Recreating Vintage Tones and Feel

One of the reasons Novo Guitars are so highly regarded is their ability to recreate vintage tones and feel. Through extensive experimentation and fine-tuning, they have managed to capture the nuances of vintage pickups and their interaction with the guitar’s tonewoods and hardware.

Many players are drawn to the warm, fat tones that vintage instruments produce. Novo Guitars goes the extra mile to recreate these highly sought-after sounds. From carefully selecting the type of wood for the body and neck to handwiring pickups and electronics, they strive for an authentic vintage tone that will make any guitar player’s heart skip a beat.

Preserving the Heritage of Guitar Making

Another significant factor contributing to the premium price of Novo Guitars is the preservation of the heritage of guitar making. These instruments are created by skilled luthiers who possess a wealth of knowledge and experience in traditional guitar craftsmanship.

Novo Guitars combines old-world techniques with modern innovations to produce instruments with impeccable quality. Each guitar is painstakingly handcrafted, taking countless hours to complete. The dedication and passion that go into creating these guitars is a testament to the commitment of Novo Guitars in upholding the legacy of guitar making.

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So, while Novo Guitars may be expensive, it’s important to understand that you are not just purchasing a regular guitar. You are investing in an instrument that captures the essence of classic guitar designs, recreates vintage tones, and preserves the heritage of guitar making. Novo Guitars is a brand for those who truly appreciate the art and craftsmanship that goes into every instrument they create.

The Cost of Quality Assurance

When it comes to crafting high-quality guitars, Novo takes great pride in its meticulous attention to detail and commitment to producing exceptional instruments. These guitars go through a rigorous quality assurance process, which significantly contributes to their higher price tags.

Thorough Inspections and Testing

Novo guitars undergo multiple inspections and thorough testing at various stages of the production process. Each component of the guitar, from the wood selection to the hardware and electronics, is meticulously checked for quality and consistency. This ensures that only the finest materials are used and that every aspect of the guitar meets Novo’s stringent standards.

Quality Control Measures

Novo’s commitment to quality is further exemplified by their stringent quality control measures. Every guitar is inspected by skilled craftsmen who meticulously assess the finish, playability, and overall functionality of the instrument. This ensures that each Novo guitar meets the highest standards of craftsmanship, resulting in an instrument that not only sounds amazing but also feels exceptional to play.

Set Up and Playability Checks

Prior to being shipped out to retailers or customers, each Novo guitar goes through a meticulous setup process. Skilled technicians adjust the neck relief, string height, intonation, and other factors to optimize the playability and performance of the instrument. These setup procedures ensure that every Novo guitar is ready to be played right out of the box, providing a hassle-free experience for the musicians.

Warranties and Customer Support

Novo stands behind the quality of their guitars by offering comprehensive warranties and exceptional customer support. Should any issues arise with a Novo guitar, the company provides prompt assistance and ensures that any necessary repairs or adjustments are made to bring the instrument back to its optimal condition. This level of customer support adds value to each Novo guitar and contributes to its overall cost.

Overall Value and Longevity

One of the reasons why Novo guitars are so expensive is because of their overall value and longevity. These guitars are meticulously crafted with attention to detail, using high-quality materials and components. Each Novo guitar is handmade by skilled artisans, ensuring that every aspect of the instrument is carefully considered.

With this level of craftsmanship, Novo guitars are built to last a lifetime. They are made with durable materials that can withstand the rigors of regular playing and performing. The attention to detail in the construction and finish also contributes to the longevity of these guitars, ensuring that they will maintain their beauty and playability for years to come.

Long-Term Investment in Musical Satisfaction

When you purchase a Novo guitar, you are making a long-term investment in your musical satisfaction. These guitars are not mass-produced, but instead, they are crafted with a great deal of care and expertise. This level of craftsmanship results in a guitar that provides an exceptional playing experience.

The tone, playability, and overall feel of a Novo guitar are often described as extraordinary. These guitars are hand-selected for their resonance and tonal characteristics, allowing players to achieve their desired sound. The attention to detail and quality of materials contribute to the exceptional playability, making a Novo guitar a joy to play.

Unique Tonal Characteristics

Novo guitars are renowned for their unique tonal characteristics. Each instrument is carefully crafted to produce a distinct and exceptional sound. This is achieved through a combination of factors, such as the choice of tonewoods, the construction techniques employed, and the design of the pickups and electronics.

The tonewoods used in Novo guitars are sourced from top-notch suppliers and are selected for their tonal qualities. The construction techniques, including the body shape and bracing, are specifically designed to enhance the instrument’s resonance and projection. Additionally, the pickups and electronics are chosen and installed with great care to ensure that they complement the guitar’s tonal characteristics.

Resilience and Durability

Novo guitars are known for their resilience and durability. These guitars are designed to withstand the demands of professional musicians who often play extensively and put their instruments through rigorous use. The construction techniques and materials used contribute to the overall strength and durability of the guitar.

With Novo guitars, you can expect an instrument that can handle the challenges of touring, live performances, and regular use. The craftsmanship and quality control ensure that these guitars are built to last, providing musicians with a reliable and resilient instrument.


In conclusion, Novo guitars are expensive due to their exceptional craftsmanship, unique design features, and the high-quality materials used. The role of handmade guitars in the market adds to their appeal, as does the skill and artistry of the guitar makers. The time-intensive process and premium materials contribute to the cost factors, while the mastery of Novo’s luthiers and the exclusivity factor also play a role. Industry recognition, partnerships, and the vintage aesthetic further contribute to their price. The cost of quality assurance and overall value and longevity are additional reasons for their price point. Lastly, when comparing Novo guitars to competitors in the boutique guitar market, their pricing, materials, and features set them apart.

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