Why Is Drunk Elephant So Expensive

If you’ve ever browsed the skincare aisle, you may have come across Drunk Elephant products with their eye-catching packaging and hefty price tags. So, what’s the deal? Why is Drunk Elephant so expensive?

The answer lies in the brand’s commitment to using high-quality ingredients, innovative formulations, and sustainable practices.

Drunk Elephant takes pride in sourcing ingredients that are both effective and safe for the skin. They prioritize using clean, non-toxic ingredients that are backed by scientific research.

Additionally, the brand invests in advanced formulations and cutting-edge technologies to create products that deliver visible results. Lastly, their commitment to sustainability, such as using recyclable packaging and minimizing waste, also contributes to the higher price points.

The Cult Following of Drunk Elephant

Drunk Elephant has gained a cult following in the beauty industry, and it’s not hard to see why. The brand has managed to carve out a niche for itself by offering effective and high-quality skincare products. Its rise to popularity is attributed to a combination of factors, including its unique formulations, clean ingredient philosophy, and the founder’s personal journey.

When Drunk Elephant first burst onto the scene, it quickly caught the attention of skincare enthusiasts and beauty bloggers. Their products became the talk of the town, with rave reviews praising their efficacy and visible results. This word-of-mouth buzz helped propel the brand to new heights and cemented its reputation as a must-try skincare brand.

One of the reasons why Drunk Elephant has been able to garner such a loyal following is its commitment to using clean and effective ingredients. The brand takes a “less is more” approach and avoids using toxic or irritating substances. Instead, they focus on formulating products that are gentle yet powerful, addressing common skincare concerns without causing harm to the skin or the environment.

Drunk Elephant’s founder, Tiffany Masterson, has been the driving force behind the brand’s success. Her own struggles with skin issues and the desire to find effective yet non-toxic products led her to create Drunk Elephant. Her personal journey resonated with many consumers, who also sought out clean and results-driven skincare solutions.

Another factor that contributes to the higher price point of Drunk Elephant products is the brand’s commitment to sourcing high-quality ingredients. They prioritize using innovative and efficacious raw materials, which often come at a premium. This attention to detail translates into products that deliver on their promises and justify their higher price tags.

While it’s true that Drunk Elephant may be more expensive compared to some other skincare brands, many fans argue that the investment is worth it. The brand represents a commitment to skincare that goes beyond marketing gimmicks and delivers real, visible changes to the skin. For those who are tired of wasting money on ineffective products, Drunk Elephant offers a promise of luxury and results, making it a worthwhile splurge for skincare enthusiasts.

The Ingredients that Set Drunk Elephant Apart

The use of high-quality and unique ingredients

One of the main factors that contribute to the high cost of Drunk Elephant products is the use of high-quality and unique ingredients. The brand is known for sourcing ingredients from all over the world and using only the best available options. This commitment to quality ensures that you are getting the most effective and potent skincare products.

The benefits of marula oil

One of the standout ingredients used by Drunk Elephant is marula oil. This luxurious oil is extracted from the kernels of the marula fruit and is known for its nourishing and hydrating properties. It is rich in antioxidants, essential fatty acids, and vitamins, making it a powerhouse for improving skin health. The use of marula oil in Drunk Elephant products adds to their effectiveness and contributes to the higher price point.

The power of virgin marula oil

Drunk Elephant takes it a step further by using only pure, unrefined and cold-pressed virgin marula oil in their formulations. This ensures that the oil retains all of its natural and beneficial properties, making it more potent and effective. The purity of the oil is a testament to Drunk Elephant’s commitment to using the highest quality ingredients.

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The effectiveness of C-Firma vitamin C serum

Another ingredient that sets Drunk Elephant apart is their C-Firma vitamin C serum. This serum is formulated with a potent blend of antioxidants, including 15% L-ascorbic acid, ferulic acid, and vitamin E. Vitamin C is known for its brightening and collagen-boosting properties, and Drunk Elephant’s C-Firma serum delivers these benefits effectively. The use of premium and potent ingredients like vitamin C contributes to the higher price tag of Drunk Elephant products.

The absence of “suspicious” ingredients

Drunk Elephant is also known for what they don’t include in their formulations. The brand aims to create clean and effective skincare products by omitting certain ingredients that are commonly found in other skincare brands.

This includes saying no to essential oils, which can be irritating to some individuals, and avoiding silicones and chemical screens. By excluding these potentially harmful or irritating ingredients, Drunk Elephant ensures that their products are safe and suitable for a wide range of skin types.

Saying no to essential oils

Essential oils are often used in skincare products for their fragrance and potential beneficial properties. However, they can also be sensitizing and irritating to certain individuals, especially those with sensitive skin. Drunk Elephant recognizes this and chooses to leave out essential oils from their formulations. This contributes to the higher cost of their products as alternative, non-irritating ingredients are used instead.

Avoiding silicones and chemical screens

In addition to essential oils, Drunk Elephant also avoids the use of silicones and chemical screens. Silicones are commonly used in skincare to create a smooth and silky texture, but they can also clog pores and lead to breakouts. Chemical screens, such as oxybenzone and octinoxate, are commonly found in sunscreen products but have been flagged for their potential environmental impact. By excluding these ingredients, Drunk Elephant ensures that their products are not only effective but also safer for your skin and the environment.

The Commitment to Clean Beauty

Drunk Elephant is more than just a skincare brand – it’s a commitment to clean beauty. One of the reasons why their products are priced higher than others on the market is because of their dedication to providing clean, non-toxic formulations. They believe that what you put on your skin matters and strive to create products that are not only effective but also safe for your health.

The focus on clean, non-toxic formulations

Drunk Elephant takes pride in formulating their products without the use of what they refer to as the “Suspicious 6” ingredients. These ingredients are known to cause irritation, disrupt the skin’s natural barrier, and potentially have harmful effects on overall health. By excluding these ingredients from their formulations, Drunk Elephant ensures that their products are gentle and won’t cause any unnecessary harm to your skin.

Avoiding the “Suspicious 6” ingredients

So, what are the “Suspicious 6” ingredients that Drunk Elephant avoids? They include essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS (sodium lauryl sulfate). While some of these ingredients may be commonly found in other skincare products, Drunk Elephant believes that they can be sensitizing and potentially harmful to the skin. By eliminating them from their formulations, they create products that are suitable for even the most sensitive skin types.

Prioritizing pH levels for optimal skin health

In addition to avoiding the “Suspicious 6” ingredients, Drunk Elephant also places a strong emphasis on maintaining optimal pH levels in their formulations. pH levels can have a significant impact on the health and function of your skin. Drunk Elephant products are formulated with a pH level that is suitable for your skin, aiming to maintain a healthy acid mantle and support the skin’s natural defense mechanisms.

The use of smart, bioavailable ingredients

Drunk Elephant takes pride in using smart, bioavailable ingredients that deliver effective results. This means that they carefully select ingredients that are easily absorbed by the skin and can deliver their intended benefits efficiently. By using bioavailable ingredients, they ensure that their products provide optimal efficacy, giving you the best possible results for your skincare concerns.

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Drunk Elephant’s commitment to clean beauty and their dedication to using safe, effective ingredients are key factors in why their products may come with a higher price tag. However, many loyal customers believe that the investment is worth it for achieving and maintaining healthy, glowing skin.

The Science Behind the Smarts

So, you might be wondering why Drunk Elephant’s products come with a hefty price tag. Well, it all boils down to the science behind their skincare formulations. Drunk Elephant is known for its innovative use of cutting-edge technologies that deliver results like no other.

The use of cutting-edge technologies

Drunk Elephant is at the forefront of skincare innovation, constantly pushing the boundaries of what is possible. They invest heavily in research and development, utilizing the latest scientific advancements to create effective and high-quality products.

The role of peptides in skincare

One of the key ingredients in Drunk Elephant’s formulations is peptides. Peptides are small chains of amino acids that help boost collagen production, improve skin elasticity, and reduce the appearance of fine lines and wrinkles. By incorporating peptides into their products, Drunk Elephant aims to promote youthful and healthy-looking skin.

The importance of antioxidants

Another crucial component of Drunk Elephant’s skincare line is antioxidants. Antioxidants play a vital role in protecting the skin from harmful free radicals that can lead to premature aging. These innovative formulas are packed with potent antioxidants, such as vitamin C and E, to help fight oxidative stress and brighten the complexion.

The inclusion of beneficial acids

Drunk Elephant understands the power of acids when it comes to transforming the skin. Their products contain a range of beneficial acids that target specific skin concerns.

Glycolic and lactic acids for exfoliation

Glycolic and lactic acids are alpha-hydroxy acids (AHAs) that gently exfoliate the skin’s surface, revealing a smoother and brighter complexion. These acids effectively remove dead skin cells, unclog pores, and promote cell turnover.

Tartaric acid for brightening

Tartaric acid, a type of AHA derived from grapes, is known for its brightening properties. It helps to fade dark spots, even out skin tone, and reveal a more radiant complexion.

Salicylic acid for acne-prone skin

For those struggling with acne-prone skin, Drunk Elephant incorporates salicylic acid, a beta-hydroxy acid (BHA), into their products. Salicylic acid penetrates deep into pores, dissolving excess oil and unclogging them. It also has anti-inflammatory properties, making it effective in reducing redness and irritation associated with acne.

The Packaging and Design Hype

One of the reasons why Drunk Elephant products come with a hefty price tag is because of their packaging and design. The brand has gained a reputation for its distinctive white and neon packaging, which is instantly recognizable on store shelves and social media feeds. The bold and eye-catching colors create a sense of excitement and allure, making the products stand out in a crowded market.

The distinctive white and neon packaging

The white packaging with vibrant neon accents is not just visually appealing; it also conveys a sense of luxury and exclusivity. Drunk Elephant wants its customers to feel like they are indulging in a high-end experience when using their products. The packaging is carefully designed to evoke a feeling of indulgence and pampering.

The brand’s recognizable logo

Another aspect of Drunk Elephant’s packaging that adds to its perceived value is the brand’s recognizable logo. The playful elephant motif has become synonymous with high-quality skincare. The logo adds a touch of whimsy to the packaging, while still maintaining a sense of sophistication.

The convenient and travel-friendly sizes

In addition to the attractive design, Drunk Elephant also offers its products in convenient and travel-friendly sizes. These smaller sizes make it easier for customers to try out different products without committing to a full-sized version. The miniatures are also great for those who are always on the go and want to maintain their skincare routine while traveling.

The innovative airless pumps and opaque containers

Drunk Elephant’s commitment to preserving the quality and efficacy of its products is evident in its packaging choices. The brand uses airless pumps and opaque containers to protect the products from air, light, and contaminants. This not only prolongs the shelf life of the products but also ensures that the active ingredients remain stable and effective.

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Prolonging the shelf life of the products

Airless pumps prevent exposure to air, which can cause oxidation and degradation of certain ingredients. By keeping the products airtight, Drunk Elephant is able to extend their shelf life and ensure that customers are getting the full potency of the active ingredients.

Protecting the efficacy of active ingredients

Opaque containers help protect the products from light, which can also degrade certain ingredients. Many of Drunk Elephant’s products contain high concentrations of potent actives that can be rendered ineffective when exposed to sunlight. The opaque packaging ensures that these ingredients remain stable and deliver their intended benefits to the skin.

The R&D and Quality Control Process

One of the primary reasons why Drunk Elephant products are relatively expensive compared to other skincare brands is due to the company’s commitment to extensive research and development (R&D) and rigorous quality control measures. This focus on delivering high-quality and effective products requires significant investment of time, resources, and expertise.

The extensive research and development stage

Before a Drunk Elephant product is released, it undergoes a thorough research and development phase. This involves meticulous planning, sourcing of premium ingredients, and testing various formulations to achieve the desired results. The brand’s team of experts collaborates closely to develop innovative and science-backed skincare solutions.

Testing each product for efficacy and safety

To ensure that every product delivers the promised results and is safe for use, Drunk Elephant conducts thorough testing. This includes both in-house and third-party laboratory tests that assess the efficacy of the formulations and their compatibility with different skin types. By investing in this rigorous testing process, the brand can confidently offer products that are both effective and reliable.

Listening to customer feedback for improvement

Drunk Elephant values feedback from its customers and takes their experiences into consideration for product improvement. The brand actively encourages open communication with its consumers and uses their valuable insights to refine and enhance its formulations. This continuous feedback loop ensures that Drunk Elephant products remain customer-centric and meet the evolving needs and expectations of skincare enthusiasts.

The rigorous quality control measures

Quality control is a critical aspect of Drunk Elephant’s manufacturing process. The brand follows strict procedures to maintain consistency in formulation and ensure that its products meet the highest standards. From batch-to-batch testing to final product inspection, every step is carefully monitored to eliminate any uncertainties regarding the quality and safety of the products.

Ensuring consistency in formulation

Drunk Elephant prioritizes consistency in its formulations, which is achieved through meticulous measurement and testing of ingredients. This attention to detail ensures that every product produced is consistent in texture, scent, and performance throughout its shelf life. This consistent quality is what sets Drunk Elephant apart from many other skincare brands.

Checking for microbiological contamination

In addition to formulation consistency, Drunk Elephant maintains vigilance in microbiological control. Through regular testing, the brand ensures that its products are free from any potential contaminants that could compromise the safety and effectiveness of the skincare offerings. This commitment to microbiological control further adds to the overall quality and reliability of Drunk Elephant products.


In conclusion, the high price tag of Drunk Elephant products can be attributed to several factors. The brand’s dedication to using high-quality and unique ingredients, as well as their commitment to clean and non-toxic formulations, sets them apart in the beauty industry. Additionally, their focus on cutting-edge technologies, innovative packaging, and rigorous quality control process further justifies the cost. Lastly, Drunk Elephant’s commitment to sustainability and cruelty-free practices reflects their ethos of providing effective skincare while being environmentally conscious.

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