In a market dominated by pricey contenders, one pocket-friendly car that sticks out is the Renault Kiger. But the pressing matter on most people’s minds is, why is the Renault Kiger so cheap?
The Renault Kiger is an affordable alternative due to its cost-effective production method, strategic marketing, and sensible limitation on luxury features. Renault has leveraged localization to manufacture the Kiger economically and kept the frills to a minimum, which helps in keeping the price low.
So, are you curious about the specifics that make this vehicle wallet-friendly? Stay tuned, as we delve deeper into the cost structure and features of Renault Kiger.
Zooming Into the Renault Kiger Phenomenon
The Renault Kiger, a compact SUV, has managed to catch the attention of car enthusiasts around the globe due to its affordable price tag. So, what makes Kiger so cheap yet reliable? This section delves into the emergence of Renault Kiger and identifies certain features that set it apart from its competitors.
The Emergence of Renault Kiger
Renault introduced the Kiger with an aim to target the burgeoning market of compact SUVs. The French auto-giant wanted to stake its claim and, as a result, came up with an affordable model that didn’t compromise on technology, comfort, or performance. Renault was successful in amalgamating practicality with affordability, resultant of which is the competitively priced Kiger.
Initially launched in India, one of the largest car markets in the world, the reasonably priced Kiger started to carve its niche. Following the hearty response, the SUV has now expanded its reach to many other countries, faring well in various markets.
What Sets Renault Kiger Apart?
The Renault Kiger stands out in its segment for all the right reasons. One of its key differentiating elements is its outstanding combination of being cost-effective and feature-rich at the same time.
Beyond its exceptional pricing, here are some standout features of the Kiger:
- Powered by a modern and efficient 1.0 L Turbocharged engine, Kiger offers excellent performance.
- The high ground clearance of 205mm assists in overcoming hurdles on the road smoothly.
- This compact SUV comes with a first-in-segment, customizable and interactive TFT digital instrumental cluster, enhancing the driving experience.
- Renault didn’t compromise on safety, providing dual front airbags and two side airbags.
- The smart cabin storage capacity up to 29L is more than enough to store all the necessities.
Renault has essentially disrupted the compact SUV market with the launch of Kiger. Its unique selling point remains the fact that, despite being so lowly priced, Kiger doesn’t lack behind in premium features, safety equipment, and performance metrics. This balance of high-quality offerings and low price truly sets Kiger apart in its category.
Demystifying the Renault Kiger Price Tag
The Renault Kiger is gaining immense popularity among car enthusiasts due to its attractive pricing. This cost-effective model has sparked curiosity among consumers, driving them to investigate what makes the Kiger so cheap despite offering a historically trustworthy Renault’s efficiency and performance.
The Benefits of Competitive Pricing
Renault is known to employ a competitive pricing strategy for the majority of its market-oriented models. The goal behind this strategy is to drive higher sales by offering more value for the price compared to other competitors in the market. This strategy, which significantly cuts down the price, does not compromise quality, which in turn increases the volume of sales and ultimately maximizes profit.
This strategy has worked pretty well for Renault with its previous models, hence the adoption of the same for Renault Kiger. A competitive pricing strategy helps to attract price-sensitive buyers and thereby helps to establish a strong customer base.
The Breakdown: Cost, Quality, and Price Ratio
When it comes to pricing, the cost of production plays a major role. Renault has effectively managed to keep the price low by locally sourcing around 80% of the components and reaching a significant level of localization with the Renault Kiger.
Another crucial factor is the sharing of the Common Module Family-A (CMF-A) platform with the Renault Triber and Nissan Magnite. This integration significantly reduces the production cost, which is passed on to consumers in the form of lower prices.
Moreover, despite the low pricing, Renault Kiger does not compromise on quality. It offers a variety of features that are generally seen in higher segment vehicles. Some of the notable features include an 8-inch touchscreen infotainment system, a 7-inch digital instrument cluster, automatic climate control, and LED DRLs.
To further understand the offering, let’s break down a few key aspects:
|New and efficient 1.0L Turbo petrol engine
|Both MT and CVT
|Equipped with dual front airbags, ABS with EBD
|Cooled glovebox, rear AC vents, and smart access card
Renault has done a commendable job of presenting a car that is affordable yet packed with appealing features.
A Behind-the-Scenes Look at Production
The affordable price of the Renault Kiger can be attributed to various factors, many of which occur behind-the-scenes. It involves smart business decisions, innovative production techniques, and meticulous supply chain management, among others. Let’s dive deeper into the analysis.
Efficient Production Techniques
One way that Renault keeps the costs of the Kiger low is through their efficient production techniques. This includes an advanced assembly line process and usage of modern automobile manufacturing technologies. By minimizing waste and optimizing the use of resources, Renault is able to produce cars at a lower cost per unit, providing savings that are passed on to the consumer.
The Use of Platform Sharing
Significantly, the Renault Kiger comes under the umbrella of ‘Platform Sharing’. This essentially means that it shares its underlying architecture – the CMF-A+ platform – with other vehicles in the Renault and Nissan lineups. By using the same base architecture for multiple models, the company is able to spread the development and manufacturing costs across several products. This platform strategy is prevalent in the auto industry as it helps in reducing production costs. For instance, Renault’s other popular compact SUV, the Triber, is based on the same platform.
Localization: A Game Changer
A major factor contributing to the Kiger’s affordability is Renault’s successful endeavor in localization. Localization refers to the manufacturing process wherein most parts are sourced and assembled in the same country the car is sold. This not only reduces shipping and import costs, but also protects against fluctuations in exchange rates.
In fact, Renault has achieved an impressive 98% localization level for the Kiger. This means most of the car’s components are made and assembled right here in India, contributing significantly to its low cost. To illustrate what this means, here’s a table:
|Engine and Transmission
|Interior and Upholstery
This approach not only reduces costs significantly, but also gives Renault a degree of control over supply chain issues, further adding to cost efficiency.
Understanding Market Strategies of Renault Kiger
The Renault Kiger represents a strategic approach by the car manufacturing giant to cater to the needs of a broader segment of the population. Its economical price structure is a calculated move towards positioning itself as a mass-market brand rather than aiming solely at an affluent clientele.
Renault’s decision to price Kiger affordably also centres on the understanding that price is a significant factor for many car buyers, especially in emerging economies. Consequently, an affordable price tag boosts the vehicle’s chances of gaining wider acceptance among buyers in these markets.
To make Kiger attainable for many, Renault has implemented cost-cutting measures without compromising on the essential features and safety. Apart from lower production costs, another factor contributing to Kiger’s affordability is the relatively lower cost of vehicle components due to the high percentage of localisation. It ensures that the maintenance costs and the cost of spare parts remain low, making Kiger a budget-friendly choice especially in countries like India.
Competing in the Global Market During an Economic Slowdown
Additionally, the introduction of Renault Kiger comes at a time when the world economy is experiencing a slowdown caused by the COVID-19 pandemic. This global economic slowdown has led to decreased purchasing power among consumers prompting them to prioritise essential spending.
Recognizing this trend, Renault has astutely positioned the Kiger as a cost-effective option in the SUV segment. This capable compact SUV, thus, offers a solution to customers who desire a modern, feature-loaded vehicle but at an affordable price. It aligns with their spending capacity during these uncertain times, thereby increasing its appeal.
Furthermore, the competitive pricing of the Renault Kiger enables it to stand out in the crowded global car market. Amid numerous brands competing on features, performance and style, the Kiger distinguishes itself by providing a balance between cost and quality, which appeals to a large consumer base looking for affordable mobility options.
The Impact of Government Regulations and Policies
Under the broad umbrella of the ever-evolving international automotive market, government regulations and policies significantly impact the pricing of vehicles. This includes Renault Kiger, a compact SUV segment vehicle known for its affordability. Much of its price tag can be attributed to automotive policies and relative government input.
Automotive Policies and Renault Kiger Pricing
The Government’s automotive policies, particularly in countries where Renault manufactures and sells a significant number of vehicles, play a major role in the Kiger’s competitive pricing. These policies often favor not just the manufacturer, but also the consumer, making vehicles like the Kiger a win-win proposition on the market.
For instance, in India, where the Kiger holds a decent market share, the government launched the Automotive Mission Plan 2016-2026. This plan was crafted with the aim of assisting the automotive industry in climbing up together with the manufacturing sector, making it one of the leading contributors to the GDP and employment. It has facilitated liberal tax policies and floated schemes to incentivize companies who meet specific production and export targets.
Intelligent strategizing by Renault to make the most of these policies can result in significant cost savings, which can be transferred to the consumers by way of competitive pricing. This strategic alignment of acquiring benefits from governmental policies directly impacts Renault Kiger’s pricing strategy. The ability to produce at lower costs and in large volumes allows them to price their models, including Kiger, more competitively.
Moreover, the company saves considerably on localization. Renault Kiger is heavily localized, with about 98% of its parts being produced locally in India. This not only reduces the cost of manufacturing but also provides a tremendous advantage in pricing due to savings on import tariffs and shipping costs.
To sum up the facts:
- Government policies and regulations such as the Automotive Mission Plan 2016-2026 favor automotive manufacturers and consumers
- Localization helps Renault save on import tariffs and shipping costs, allowing for further price reduction
- Strategic benefits accrued from government policies allow Renault to price their models more competitively
Indeed, governmental regulations and policies can, to a large extent, influence the market positioning and pricing of vehicles, as evidenced by Renault Kiger’s affordability in today’s compact SUV segment.
Unveiling the Renault Kiger Driving Experience
Ever wonder why the Renault Kiger is tagged as one of the cheapest SUVs on the market? In a world where automotive costs are skyrocketing, Renault seems to have bucked the trend and made a high-quality car available at a surprisingly affordable price. Now let’s unravel the driving experience that Renault Kiger delivers and answer the question: ‘Value for money: is it too good to be true?’.
Value for Money: Is It Too Good to Be True?
It’s not always that you come across an offering that delivers high value while being easy on the pocket. Deemed as a budget-friendly SUV, the Renault Kiger boasts remarkable features and delivers superior performance, making it ideal for the price-conscious buyer. But how does Renault manage to do it? The secret lies in the perfect blend of efficiency, clever packaging, and local manufacturing.
A Comprehensive Analysis of Features vs. Price
When considering the value that Kiger delivers for its asking price, we have to take into account its wide array of features. Below is a quick comparison of the features offered under Renault Kiger’s hood and its price:
|The Kiger is offered with the choice of two petrol engines: a naturally aspirated 1.0-litre unit and a 1.0-litre turbo-petrol motor.
|Inside, there’s an 8.0-inch touchscreen infotainment system with Android Auto and Apple CarPlay, a 7.0-inch digital instrument cluster, and automatic climate control.
|The SUV boasts of a muscular and robust style, with a high ground clearance of 205mm and features like roof rails and wheel arch claddings.
|Equipped with multiple airbags, ABS with EBD, rear parking sensors, and a rear-view camera among other features.
In terms of price, the Renault Kiger is offered at a starting price that’s significantly lower than most of its competitors in the compact SUV segment. This goes on to reveal that the French carmaker has tactfully loaded the Kiger with a fleet of features that boost driver and passenger comfort, yet kept the price tag within reach of a larger audience.
While we’ve tried to unravel the components contributing to Renault Kiger’s low price, it is undeniable that the vehicle stands as a testament to Renault’s commitment to providing value-packed, yet budget-friendly, motoring solutions.
The Renault Kiger – Disrupting the Automobile Industry
The Renault Kiger is certainly a game-changer in the auto industry, thanks to its competitive price and feature-packed offerings. This compact SUV comes with an attractive price tag, making it the most affordable SUV in its segment across the Indian market. But how does it compare with the other affordable vehicles in the market? We’ll explore that shortly.
Other Affordable Cars vs. Renault Kiger
When we look at the market, there are a few other cars that come close to the price range of Renault Kiger. For instance, the Maruti Suzuki Ignis, Tata Nexon, and the Hyundai Venue, to name a few. However, when we dive in deeper, we discover that Renault Kiger stands out in many aspects.
Let’s observe this by comparing Renault Kiger with the well-known Maruti Suzuki Ignis and Hyundai Venue in terms of price, fuel efficiency, and features:
|Ex-Showroom Price Range (INR)
|Fuel Efficiency (KM/L)
|5.45 lakh – 9.75 lakh
|20 (Petrol variant)
|8-inch touchscreen, LED DRLs, 4 Airbags, ABS with EBD
|Maruti Suzuki Ignis
|4.95 lakh – 7.36 lakh
|20.89 (Petrol variant)
|7-inch touchscreen, LED DRLs, 2 Airbags, ABS with EBD
|6.87 lakh – 11.67 lakh
|17.52 (Petrol variant)
|8-inch touchscreen, LED DRLs, 2 Airbags, ABS with EBD
When compared, it is clear that the Renault Kiger offers features that are on par with, if not better than, other cars in the segment, while still holding the crown for affordability. The company achieved this by strategically designing the car to lower manufacturing costs while not compromising on the quality, performance and essential features.
Furthermore, by capitalizing on Renault’s global expertise in vehicle design and collaboration with Nissan on platform and engine sharing, significant cost savings were achieved, thereby contributing to a lower price point. All these factors combined justify why the Renault Kiger has disrupted the automobile industry with its affordable pricing.